---
title: More about us | Beans United | Inbound Marketing Agency from Romania
description: More about us | Beans United | Inbound Marketing Agency from Romania
---

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[![](https://www.beans-united.ro/hubfs/logo-beans-white.svg)](https://www.beans-united.ro/en?hsLang=ro-ro)

- [How we can help you](https://www.beans-united.ro/en/how-we-can-help-you) 
    - [FullFunnel Growth Program](https://www.beans-united.ro/full-funnel-growth-program)
    - [Inbound Marketing](https://www.beans-united.ro/en/how-we-can-help-you)
    - [Hubspot CRM](https://www.beans-united.ro/hubspot-crm-en)
- [Who we work with](https://www.beans-united.ro/en/who-we-work-with)
- [Who we are](https://www.beans-united.ro/more-about-us)
- [Case studies](https://www.beans-united.ro/en/case-studies) 
    - [RE/MAX Romania Case Study](https://www.beans-united.ro/en/case-studies/remax)
    - [OLX Romania Case Study](https://www.beans-united.ro/en/case-studies/olx)
    - [Elian Solutions Case Study](https://www.beans-united.ro/en/case-studies/elian-solutions)
    - [Hubspot - Shopify Integration](https://www.beans-united.ro/en/en/case-study-hubspot-shopify-integration)
- [Blog](https://www.beans-united.ro/en/blog)
- [Contact us](https://www.beans-united.ro/en/contact)
- [Get demo](https://www.beans-united.ro/hubspot-crm-en)

# The HubSpot & Inbound Marketing pioneers in Romania

Beans United was founded in January 2014 out of the need of creating a new type of marketing, a non intrusive one, that doesn’t force itself into people’s lives, but offers them a remarkable experience during each step of the buying process.

![](https://www.beans-united.ro/hubfs/02019/website/img/cine-suntem.svg)

Over **44%** of the emails that are sent during a direct mail campaign never get to be read, while **86%** of the people change the channel during commercials.

Many companies aren’t able to obtain the growth they desire and they get stuck in old ways of generating leads.

## What is different about us?

1

We implement a unique methodology for attracting the right buyers, starting with the content they want to read and progressing gradually towards the moment they decide to purchase.

2

We blend the know how with the proper technology. As a Hubspot Platinum partner, world leader in marketing automation, we set up automated communications with customers and potential clients in a customized way, using smart content that adapts to each Buyer Persona.

3

We work in an open, transparent way, providing regular status updates and focusing on creating a long-lasting relationship with the companies we collaborate with. We are also recommended by the satisfaction survey we conducted last year which ranked us at 4.8 out of 5.

## Our work recommended us to become a HubSpot Platinum Partner

In 2018, the results of our team, the certifications we obtained and our client satisfaction rate led us to become a HubSpot Platinum Partner, thus becoming the strongest inbound marketing hub in Eastern Europe. Our team’s achievements are the result of continuous learning and willingness to test new things.

![](https://www.beans-united.ro/hubfs/02019/website/img/steve-vaughan-hubspot.jpg)

*Beans United became a HubSpot Partner in 2014 and have been instrumental in educating the Eastern European Market in Inbound Marketing, as well as helping dozens of companies successfully implement and see ROI with HubSpot. Andreea and her team are professional, experienced, well trained and very personable. They have been a pleasure to work with and I am delighted to celebrate this well deserved milestone and congratulate them on becoming a Platinum Partner.***Steve Vaughan**, Channel Account Manager @HubSpot

![](https://www.beans-united.ro/hubfs/02019/website/img/bg-performantele.svg) ![](https://www.beans-united.ro/hubfs/02019/website/img/beans-performante.svg)

## Our Values

Redefining our internal values was a long process, which lasted for almost 2 years. The internal culture gets to develop, one way or another. The values we have are deeply rooted in everything we’re doing, both for ourselves and for the companies we work with.

### Agility

We are constantly adapting to our customers’ requirements and to the changes that occur in the market. We work together in a collaborative, creative, result-oriented way.

### Empathy

We understand and accept the fact that each person is different. We show flexibility when we try to see things from other people’s perspectives and we are open to opinions that are different from ours.

### Excellence

We work with passion, we give our best to obtain the best results and we’re constantly growing both personally and professionally, stepping out of our comfort zone.

![](https://www.beans-united.ro/hubfs/02019/website/img/noi-suntem-beans.svg)

![](https://www.beans-united.ro/hubfs/02019/website/img/indigo-2.svg)

![andrea-m](https://www.beans-united.ro/hubfs/02019/website/img/andrea-m.png)

### Andreea Moisa

#### FOUNDER

Andreea Moisa is the visionary founder of Beans United, Romania's first inbound marketing agency and a proud HubSpot Partner.

![partner](https://www.beans-united.ro/hubfs/partner.svg)

HubSpot Solutions Partner

![Inbound](https://www.beans-united.ro/hubfs/Inbound.png)

Inbound

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![HubSpot Content for Marketers](https://www.beans-united.ro/hubfs/HubSpot%20Content%20for%20Marketers.png)

HubSpot Content for Marketers

![HubSpot Sales Software](https://www.beans-united.ro/hubfs/HubSpot%20Sales%20Software.png)

HubSpot Sales Hub

![andreea-g-v2](https://www.beans-united.ro/hubfs/2023/nl-interviu-iqads/andreea-g-v2.png)

### Andreea Gheorghiu

#### MANAGING DIRECTOR & PARTNER

Andreea is constantly seeking the most suitable strategies for growth and development, promoting innovation and creativity within the agency.

![Client Management](https://www.beans-united.ro/hubfs/Client%20Management.png)

Client Management

![Email Marketing](https://www.beans-united.ro/hubfs/Email%20Marketing.png)

Email Marketing

![HubSpot Marketing Software](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software.png)

HubSpot Marketing Software

![HubSpot Reporting](https://www.beans-united.ro/hubfs/HubSpot%20Reporting.png)

HubSpot Reporting

![HubSpot Sales Software](https://www.beans-united.ro/hubfs/HubSpot%20Sales%20Software.png)

HubSpot Sales Software

![horea](https://www.beans-united.ro/hubfs/02019/website/img/horea.png)

### Horea Piper

#### AUTOMATION & DEVELOPMENT DIRECTOR

Knowledgeable in many secrets of automation, integration, and web development in HubSpot, Horea makes implementation seem like a piece of cake.

![Data integrations certification](https://www.beans-united.ro/hubfs/Data%20integrations%20certification.png)

Data integrations certification

![Growth Driven Design](https://www.beans-united.ro/hubfs/Growth%20Driven%20Design.png)

Growth Driven Design

![HubSpot Reporting-1](https://www.beans-united.ro/hubfs/HubSpot%20Reporting-1.png)

HubSpot Reporting

![Salesforce Integration-1](https://www.beans-united.ro/hubfs/Salesforce%20Integration-1.png)

Salesforce Integration

![Service Hub Software-1](https://www.beans-united.ro/hubfs/Service%20Hub%20Software-1.png)

Service Hub Software

![adina](https://www.beans-united.ro/hubfs/02020/01/adina.png)

### Adina Popescu

#### Head of Content Marketing

She has a talent for crafting words into marketing materials that resonate deeply with the public audience.

![Content Marketing](https://www.beans-united.ro/hubfs/Content%20Marketing.png)

Content Marketing

![Contextual Marketing](https://www.beans-united.ro/hubfs/Contextual%20Marketing.png)

Contextual Marketing

![HubSpot Content for Marketers](https://www.beans-united.ro/hubfs/HubSpot%20Content%20for%20Marketers.png)

HubSpot Content for Marketers

![Inbound Marketing](https://www.beans-united.ro/hubfs/Inbound%20Marketing.png)

Inbound Marketing

![Social Media Marketing](https://www.beans-united.ro/hubfs/Social%20Media%20Marketing.png)

Social Media Marketing

![ana-olaru](https://www.beans-united.ro/hubfs/ana-olaru.png)

### Ana Olaru

#### SENIOR DIGITAL CAMPAIGN MANAGER

Ana relentlessly seeks the best strategies for branding, content, and inbound marketing to ensure her clients are thrilled with the outcomes and take pride in our collective achievements.

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![HubSpot Sales Software](https://www.beans-united.ro/hubfs/HubSpot%20Sales%20Software.png)

HubSpot Sales Software

![Inbound Marketing](https://www.beans-united.ro/hubfs/Inbound%20Marketing.png)

Inbound Marketing

![Marketing Hub Implementation](https://www.beans-united.ro/hubfs/Marketing%20Hub%20Implementation.png)

Marketing Hub Implementation

![Sales-Hub-Implementation](https://www.beans-united.ro/hubfs/Sales-Hub-Implementation.png)

Sales Hub Implementation

![beatrice-bu](https://www.beans-united.ro/hubfs/beatrice-bu.png)

### Beatrice Gheorghe

#### DIGITAL CAMPAIGN MANAGER

Beatrice brings over 8 years of marketing experience, primarily gained in the UK market, providing integrated marcom solutions that deliver results and enhance clients' brands.

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![HubSpot Sales Software](https://www.beans-united.ro/hubfs/HubSpot%20Sales%20Software.png)

HubSpot Sales Software

![Inbound Marketing](https://www.beans-united.ro/hubfs/Inbound%20Marketing.png)

Inbound Marketing

![Marketing Hub Implementation](https://www.beans-united.ro/hubfs/Marketing%20Hub%20Implementation.png)

Marketing Hub Implementation

![Sales-Hub-Implementation](https://www.beans-united.ro/hubfs/Sales-Hub-Implementation.png)

Sales Hub Implementation

![iuliana-bu](https://www.beans-united.ro/hubfs/iuliana-bu.png)

### Iuliana Cristea

#### DIGITAL CAMPAIGN MANAGER

Iuliana serves as the bridge between clients and the Beans United team, focusing on identifying the most suitable solutions and achieving impactful and efficient campaign results.

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![HubSpot Sales Software](https://www.beans-united.ro/hubfs/HubSpot%20Sales%20Software.png)

HubSpot Sales Software

![Inbound Marketing](https://www.beans-united.ro/hubfs/Inbound%20Marketing.png)

Inbound Marketing

![Marketing Hub Implementation](https://www.beans-united.ro/hubfs/Marketing%20Hub%20Implementation.png)

Marketing Hub Implementation

![Sales-Hub-Implementation](https://www.beans-united.ro/hubfs/Sales-Hub-Implementation.png)

Sales Hub Implementation

![echipa-alex-timus](https://www.beans-united.ro/hubfs/02022/06/modificari-echipa/echipa-alex-v2.png)

### Alex Timuș

#### WEB DESIGNER & DEVELOPER

Alex works in web implementation and design. His attention to detail makes him perfectly suited for his field.

![Data integrations certification](https://www.beans-united.ro/hubfs/Data%20integrations%20certification.png)

Data integrations certification

![HubSpot CMS for Developers](https://www.beans-united.ro/hubfs/HubSpot%20CMS%20for%20Developers.png)

HubSpot CMS for Developers

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![Inbound](https://www.beans-united.ro/hubfs/Inbound.png)

Inbound

![echipa-mock-up-beans-alex-baciu](https://www.beans-united.ro/hubfs/02021/01/infografic-7-ani-updates/echipa-mock-up-beans-alex-baciu.png)

### Alex Baciu

#### Web Designer

Alex is a visual artist who seeks the brand's story in all the materials he creates. Detail-oriented and proactive, he combines user experience with the latest design trends.

![Data integrations certification](https://www.beans-united.ro/hubfs/Data%20integrations%20certification.png)

Data integrations certification

![HubSpot CMS for Developers](https://www.beans-united.ro/hubfs/HubSpot%20CMS%20for%20Developers.png)

HubSpot CMS for Developers

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![Inbound](https://www.beans-united.ro/hubfs/Inbound.png)

Inbound

![bu-as](https://www.beans-united.ro/hubfs/bu-as.png)

### Arianne Stritter

#### PPC Manager

Arianne has over 7 years of expertise in managing and optimizing Paid Ads campaigns across Google, Meta, LinkedIn, and TikTok, consistently delivering high performance, qualified leads, well-targeted audiences, and effective growth strategies.

![Data integrations certification](https://www.beans-united.ro/hubfs/Data%20integrations%20certification.png)

Data integrations certification

![HubSpot CMS for Developers](https://www.beans-united.ro/hubfs/HubSpot%20CMS%20for%20Developers.png)

HubSpot CMS for Developers

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![Inbound](https://www.beans-united.ro/hubfs/Inbound.png)

Inbound

![bu_dd](https://www.beans-united.ro/hubfs/bu_dd.png)

### Daniela Gudulea David

#### Digital Campaign Manager

With a strong background of over 17 years in marketing strategy, Daniela is focused on data-driven marketing decisions and clear business objectives. She approaches marketing as an integrated system, where strategy, execution, and performance analysis are closely connected, with a strong focus on sustainable growth and measurable impact.

![Data integrations certification](https://www.beans-united.ro/hubfs/Data%20integrations%20certification.png)

Data integrations certification

![HubSpot CMS for Developers](https://www.beans-united.ro/hubfs/HubSpot%20CMS%20for%20Developers.png)

HubSpot CMS for Developers

![HubSpot Marketing Software-1](https://www.beans-united.ro/hubfs/HubSpot%20Marketing%20Software-1.png)

HubSpot Marketing Software

![Inbound](https://www.beans-united.ro/hubfs/Inbound.png)

Inbound

![](https://www.beans-united.ro/hubfs/02019/website/img/grey-form-bg.svg)

Do you want to learn more on our services ?

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### About Us

- [Team](https://www.beans-united.ro/more-about-us)
- [Who we work with](https://www.beans-united.ro/en/who-we-work-with)

### Contact

[Contact Us!](https://www.beans-united.ro/en/contact?hsLang=ro-ro)

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