The inbound marketing program combines our know-how with advanced technology. We implement the inbound marketing methodology by using the HubSpot Marketing Automation platform and the HubSpot CRM and Sales acceleration tools.
Our process is based on building a lead generation mechanism for the sales team.
Since everything starts from identifying the right buyer, as well as his problems and interests, the first action we take in our process is shaping the Buyer Persona profile on 3 levels: open discussions with your team, qualitative research through customer interviews and quantitative research through questionnaires.
Once we define the Buyer, we start creating the content marketing strategy (Content Mapping), we optimise the site for lead generation and SEO, we identify the right channels and actions, set the HubSpot platform and train your marketing and sales teams.
We plan and implement quarterly inbound marketing campaigns, meant to attract the right Buyers, convert them into informational leads (the clients which download an ebook, sign up for a seminar, subscribe to blog notifications, etc) and advance the leads in the buying process until they become ready to talk to sales (with email nurturing, remarketing campaigns, scoring, chatbots, Bottom of the Funnel offers, etc).
By implementing the inbound marketing program, the companies we work with have obtained significant growth. We developed a long term colaboration - 82% of the companies still work with our team even after 3 years.
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