--- title: "Case Study: ELIAN Solutions | Beans United" description: "Discover how HubSpot helped ELIAN SOLUTIONS achieve remarkable results in its first year on the platform: 86% more leads and a 114% higher conversion rate." --- [Skip to content](https://www.beans-united.ro/en/case-studies/elian-solutions#main-content) [![Beans United](https://www.beans-united.ro/hubfs/logo-beans-white.svg)](https://www.beans-united.ro/en?hsLang=en) How we can help [Who we work with](https://www.beans-united.ro/en/who-we-work-with?hsLang=en) Who we are Case Studies Resources [Contact](https://www.beans-united.ro/en/contact?hsLang=en) [Get a demo](https://www.beans-united.ro/en/contact?hsLang=en) [RO](https://www.beans-united.ro/studiu-de-caz-elian-solutions) [EN](https://www.beans-united.ro/en/case-studies/elian-solutions) SERVICES [HubSpot CRM](https://www.beans-united.ro/hubspot-crm-en?hsLang=en) [HubSpot Services](https://www.beans-united.ro/en/hubspot-services?hsLang=en) [CRM digitalization funds](https://www.beans-united.ro/en/hubspot-crm-digitalization-funding?hsLang=en) [HubSpot Trainings](https://www.beans-united.ro/en/hubspot-corporate-trainings?hsLang=en) [FullFunnel Growth™ Program](https://www.beans-united.ro/full-funnel-growth-program?hsLang=en) [AEO – Leads from AI Search](https://www.beans-united.ro/en/aeo-ai-search-visibility?hsLang=en) B2B INBOUND MARKETING ### We accelerate B2B growth with HubSpot & AI Discover a scalable marketing and sales growth system built over 12+ years, with dozens of happy clients. 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[Explore resources](https://www.beans-united.ro/en/blog?hsLang=en) How we can help [HubSpot CRM](https://www.beans-united.ro/hubspot-crm-en?hsLang=en) [HubSpot Services](https://www.beans-united.ro/en/hubspot-services?hsLang=en) [CRM digitalization funds](https://www.beans-united.ro/en/hubspot-crm-digitalization-funding?hsLang=en) [HubSpot Trainings](https://www.beans-united.ro/en/hubspot-corporate-trainings?hsLang=en) [FullFunnel Growth™ Program](https://www.beans-united.ro/full-funnel-growth-program?hsLang=en) [AEO – Leads from AI Search](https://www.beans-united.ro/en/aeo-ai-search-visibility?hsLang=en) [Who we work with](https://www.beans-united.ro/en/who-we-work-with?hsLang=en) Who we are [The Beans United team](https://www.beans-united.ro/more-about-us?hsLang=en) [Partners & Certifications](https://www.beans-united.ro/more-about-us?hsLang=en) Case Studies [Elian Solutions](https://www.beans-united.ro/en/case-studies/elian-solutions) [OLX Romania](https://www.beans-united.ro/en/case-studies/olx?hsLang=en) [RE/MAX Romania](https://www.beans-united.ro/en/case-studies/remax?hsLang=en) [HubSpot – Shopify integration](https://www.beans-united.ro/en/en/case-study-hubspot-shopify-integration?hsLang=en) Resources [Blog](https://www.beans-united.ro/en/blog?hsLang=en) [Free eBook](https://www.beans-united.ro/en/maximizing-your-business-processes-with-hubspot-crm-and-the-flywheel-approach?hsLang=en) [Contact](https://www.beans-united.ro/en/contact?hsLang=en) [Get a demo](https://www.beans-united.ro/en/contact?hsLang=en) [RO](https://www.beans-united.ro/studiu-de-caz-elian-solutions) [EN](https://www.beans-united.ro/en/case-studies/elian-solutions) # Case study ELIAN Solutions ELIAN SOLUTIONS got 86% more leads using HubSpot [Talk to us ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/full-funnel-growth-2026/arrow-right.svg)](https://www.beans-united.ro/en/case-studies/elian-solutions#contact) [See the story](https://www.beans-united.ro/en/case-studies/elian-solutions#despre-companie) ![img-top-elian-v2](https://www.beans-united.ro/hubfs/img-top-elian-v2.png) ## About ELIAN Solutions ELIAN provides implementation services for the Microsoft Dynamics 365 Business Central ERP solution (formerly NAV/Navision). As a Microsoft partner, it delivers a full range of services for Microsoft Dynamics 365, from preliminary business analysis to post-implementation support, maintenance and upgrades. With over 150 implementations in Romania and abroad (Germany, Switzerland, USA, Bulgaria, the Netherlands, Denmark), 15 years of experience and expertise across various industries (agriculture, manufacturing, real estate, etc.), ELIAN delivers ERP solutions and services at the highest level of professionalism. ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-industry.svg) Industry: IT Services, IT Consulting and Software ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-size.svg) Size: Small business ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-location.svg) Location: Romania ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-use-case.svg) Products: Marketing Hub Enterprise ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-products.svg) Methodology: Inbound Marketing, Improve Contact Management, Sales and Marketing Alignment **86%** Increase in leads **114%** Conversion rate **100%** Better Sales & Marketing alignment ![ELIAN-logo](https://www.beans-united.ro/hs-fs/hubfs/2026/ELIAN-logo.png?width=443&height=180&name=ELIAN-logo.png) [Introduction](https://www.beans-united.ro/en/case-studies/elian-solutions#intro) [86% more leads](https://www.beans-united.ro/en/case-studies/elian-solutions#leaduri) [114% conversion rate](https://www.beans-united.ro/en/case-studies/elian-solutions#conversie) [Sales & marketing alignment](https://www.beans-united.ro/en/case-studies/elian-solutions#aliniere) ## Introduction Since implementing HubSpot in 2022, ELIAN has applied an effective inbound marketing strategy for lead generation, with personalized tactics throughout the buyer’s journey, to generate informational leads, convert them into qualified leads and align marketing and sales activities. More leads ## 86% more leads through HubSpot & inbound marketing Marketing Hub enabled an improvement in digital marketing initiatives and inbound marketing tactics, leading to an increased number of leads in the first year after adopting a HubSpot solution. By running quarterly lead generation campaigns based on premium content, such as eBooks and on-demand webinars, ELIAN reached over 500,000 users and grew by more than 86% year over year (2022 vs 2021). With HubSpot’s marketing automation features, ELIAN personalized its communication and targeted specific segments of its audience. In addition, HubSpot’s analytics features helped ELIAN track and analyze campaign performance, allowing it to make decisions based on accurate data about how to allocate its marketing budget. Conversion rate ## 114% LEAD-to-MQL conversion rate Marketing Hub also enabled the creation of lead nurturing flows that turned informational leads into marketing-qualified leads, which were then picked up by ELIAN’s sales team. In addition, by developing a HubSpot-powered lead scoring system, ELIAN increased the rate at which leads became MQLs or customers. One successful approach that generated additional MQLs was adding a qualifying question to a lead generation form. If the prospect answered YES, a HubSpot workflow marked the lead as an MQL and sent an internal notification to the sales team for further processing. This approach can be extended to forms that qualify valuable leads, since they can ask questions that separate high-value leads from low-value ones, making existing offers exclusive instead of attracting any visitor. Targeting the right audience, prioritizing leads, increasing conversion rates, accelerating the sales process and personalizing the customer experience are all possible with these forms. A customer’s wants and interests can be uncovered through qualification forms and then used to personalize the customer experience and increase the likelihood of a sale. Sales & Marketing alignment ## Improving Sales & Marketing alignment Sales and marketing alignment, sometimes called “smarketing”, is essential to make sure both departments work together to target the right customer, increase conversions and, implicitly, sales. After adopting HubSpot and its tools, ELIAN’s sales and marketing teams began collaborating more efficiently, discovering new insights and, ultimately, winning new partnerships: ### How? - **The Always Be Helping approach** ELIAN created a customer-centric experience for its prospects across the sales stages, offering tools and advice while they were trying to solve a business problem. - **Inbound Marketing and Sales Enablement** Reps used a variety of marketing resources (ebooks, videos, articles, etc.) to help them successfully sell products and services. Most of the leads contacted were generated through inbound marketing campaigns focused on premium content. - **Consistent, personalized messages** ELIAN developed marketing emails and internal notifications for sales workflows. It also improved how informational leads and marketing-qualified leads are prioritized and processed. In addition, it created Buyer Persona profiles, a Buyer’s Journey strategy and content mapping to help its teams identify the right customers, unify messaging and ensure leads enjoy a consistent experience across all touchpoints. ![paula-elian](https://www.beans-united.ro/hubfs/2023/lp-studii/paula-elian.png) *"With HubSpot, we managed to build a more coherent customer journey and better align sales with marketing. Working with Beans United was great: they are professional, innovative, creative, fast in implementation, friendly and able to adapt and align very quickly to our requirements."* **Paula Iliescu** Marketing Specialist, ELIAN SOLUTIONS Contact ## Do you have growth goals for your company? We’re here to help! ### Let's talk! 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