As the world moves faster and faster, companies need to stay up to date with the latest developments, including in marketing and sales. If you want to increase sales, visibility and your company’s reputation, it is important to discover solutions that make your work more efficient and help you attract more customers.
From this perspective, AI has been one of the biggest breakthroughs of recent years: it is easy to use, requires few resources and can deliver fast results.
To adapt to the needs of companies and agencies, HubSpot introduced Breeze, a complete AI suite integrated into the CRM platform, designed to help you create content, scale operations and increase productivity. Read on to discover how Breeze works, what benefits it offers and why it can become one of the most valuable solutions for growing your business.
Breeze is HubSpot’s collection of AI tools, created to support a wide range of processes within the CRM platform. It is not a separate application, does not require additional onboarding and does not change your processes, but supports them.
The solution is designed to help you create, carry out and analyse marketing, sales and customer service activities in one place. Everything is based on the data already available in your CRM, allowing AI to understand the real context of your business and deliver relevant, personalised results aligned with your objectives.
Breeze simplifies many of the daily activities carried out by marketing, sales and service teams. For example, it can help you generate leads faster: AI helps you identify opportunities, personalise communication and accelerate the entire sales process. At the same time, you can scale without making your processes more complicated, because intelligent workflows and automation simplify your work, reduce execution time and improve team coordination.
Through its AI features, you can also develop more efficient customer service by providing faster responses, contextual analysis and personalised solutions. The AI features offered by HubSpot are designed to simplify, automate and personalise the entire customer relationship, for both potential and existing customers.
One of Breeze’s main advantages is its complete integration with the HubSpot ecosystem. Data is stored in one place, while the AI tools work directly with:
This connection allows AI to make better decisions, personalise communication and eliminate repetitive tasks that take up time you could otherwise dedicate to strategy.
Within the Breeze ecosystem, AI agents are designed as a digital team that works alongside your own. Each agent has a specialisation, a clearly defined role and the ability to carry out complex tasks without requiring technical configuration or workflows that are difficult to manage. The result is a new way of working: an extended team that operates 24/7 and can provide support, prospect, analyse and create at a pace that no human team could sustain on its own.
Customer Agent covers the entire front office: it interacts with prospects, answers questions, provides support and can even schedule meetings. Unlike traditional chatbots, which follow a fixed script, this agent understands context, retrieves information directly from the CRM and provides natural, accurate responses in the brand’s tone of voice.
What sets it apart is its ability to manage complex conversations without sounding mechanical. If a customer asks a question about pricing, the agent can answer and even qualify the lead on the spot. If a support issue arises, it can use the customer’s complete history to quickly identify the right solution. When the conversation requires human intervention, it knows exactly when to step back and transfer it to a colleague. Everything happens instantly, across any channel, including chat, email, WhatsApp, Facebook or even voice, while the experience remains excellent regardless of the time of the interaction.
Prospecting Agent is designed for sales teams that do not have the time or resources to constantly monitor the market, signals, management changes or opportunities. Once activated, the agent begins to observe the wider context in which potential prospect companies operate, including digital activity, new funding, leadership changes, fluctuations in interest and increases or decreases in engagement.
When it identifies a relevant signal, the agent notifies the salesperson and prepares a personalised message suited to the context. It can research the company, analyse the situation and write follow-up or re-engagement emails, all in real time and directly within the sales workspace. In practice, this eliminates the need to switch between multiple analysis platforms and shortens the time between a signal and the corresponding action. In addition, its ability to work in multiple languages makes it a valuable tool for companies selling across several markets.
Personalization, currently available in Beta, addresses one of the oldest challenges in marketing: how to create different yet consistent experiences without spending hours producing dozens or hundreds of variations. HubSpot’s solution makes it possible to identify high-potential segments, generate content adapted to each audience type and quickly implement personalised experiences across websites or campaigns.
Instead of relying on assumptions, the agent analyses audience data and suggests where personalisation would be most valuable and what type of content is likely to perform better. You can adapt CTAs, headlines or even entire pages without starting from scratch every time. The impact is also easy to see, because the platform clearly shows what performs well, how conversions change and the ROI of each personalisation.
Knowledge Base Agent aims to solve one of the most complex tasks faced by customer service teams: documenting and updating knowledge base articles. Every time Customer Agent resolves a question or identifies a well-formulated explanation, Knowledge Base Agent can turn it into a complete article. Your team only needs to review and publish it.
This creates an automated evolution in which support becomes self-sustaining and customers can find quick answers without waiting for a human agent. At the same time, the knowledge base becomes more accurate because it is built directly from real interactions rather than assumptions or generic content.
Data Agent is designed for intelligent data analysis. You can ask the agent anything: how certain customer segments behave, what trends appear in calls or emails, what changes are visible in the funnel or what types of messages generate the best results. The agent gathers information from the CRM, documents, transcripts, emails and even external sources, then provides a clear analysis directly within the platform.
It works like an instant data analyst: it does not need additional time, you do not need to configure complex reports and insights appear within seconds. It is an ideal tool for fast decision-making and for identifying hidden opportunities in the data you already have.
Breeze Studio is the space where you can discover, customise and coordinate Breeze agents. You can start with agents already created by HubSpot or build custom agents trained on your own documents and processes. Everything is intuitive and does not require technical knowledge. It allows you to gradually build a digital team adapted to the way you work, with its own processes, rules and know-how.
Breeze solutions are suitable for any type of company, from SMEs to large teams that want to work more efficiently. Some of the most important benefits include:
For marketing, customer relations and sales teams, Breeze becomes one of the most valuable internal resources. At the same time, the customer experience can improve dramatically.
Breeze is a complete ecosystem built to accelerate business growth, reduce operational effort and give you full control over your operations. Integrated directly into HubSpot and easy to use, it can be the tool that transforms the way you work in 2026. Want to learn more about how you can use HubSpot to grow your business? We are here for you. Get in touch and let’s transform your company’s marketing processes together.
It is HubSpot’s suite of AI tools, integrated directly into the platform and designed to optimise marketing, sales and service operations.
Breeze complies with HubSpot’s data protection standards and only works with your company’s information.
Breeze is designed for teams of all sizes, including small and medium-sized businesses that want fast results without technical complexity.
Directly from HubSpot: Breeze Assistant is already available, while Breeze Agents can be downloaded from the Marketplace.
No. Breeze automates tasks, not roles. Teams remain essential for decision-making, creativity and customer relationships.
It primarily uses CRM data, but it can also connect to your wider business ecosystem for additional context.
Installation is intuitive, while customisation is handled in Breeze Studio.
Yes. Breeze Assistant can also be used on the go for messages and quick analysis.