--- title: "Case Study: RE/MAX Romania | Beans United" description: RE/MAX Romania increased its qualified leads and improved marketing and sales processes using HubSpot since 2016, together with partner agency Beans United. --- [Skip to content](https://www.beans-united.ro/en/case-studies/remax#main-content) [![Beans United](https://www.beans-united.ro/hubfs/logo-beans-white.svg)](https://www.beans-united.ro/en?hsLang=en) How we can help [Who we work with](https://www.beans-united.ro/en/who-we-work-with?hsLang=en) Who we are Case Studies Resources [Contact](https://www.beans-united.ro/en/contact?hsLang=en) [Get a demo](https://www.beans-united.ro/en/contact?hsLang=en) [RO](https://www.beans-united.ro/studii-de-caz/remax) [EN](https://www.beans-united.ro/en/case-studies/remax) SERVICES [HubSpot CRM](https://www.beans-united.ro/hubspot-crm-en?hsLang=en) [HubSpot Services](https://www.beans-united.ro/en/hubspot-services?hsLang=en) [CRM digitalization funds](https://www.beans-united.ro/en/hubspot-crm-digitalization-funding?hsLang=en) [HubSpot Trainings](https://www.beans-united.ro/en/hubspot-corporate-trainings?hsLang=en) [FullFunnel Growth™ Program](https://www.beans-united.ro/full-funnel-growth-program?hsLang=en) [AEO – Leads from AI Search](https://www.beans-united.ro/en/aeo-ai-search-visibility?hsLang=en) B2B INBOUND MARKETING ### We accelerate B2B growth with HubSpot & AI Discover a scalable marketing and sales growth system built over 12+ years, with dozens of happy clients. 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[Talk to us ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/full-funnel-growth-2026/arrow-right.svg)](https://www.beans-united.ro/en/case-studies/remax#contact) [See the story](https://www.beans-united.ro/en/case-studies/remax#despre-companie) ![hero-remax](https://www.beans-united.ro/hubfs/2026/hero-remax.svg) ## About RE/MAX Romania RE/MAX is the world’s No. 1 real estate franchise, with over 8,000 offices worldwide and 140,000 agents in 110 countries. In Romania, RE/MAX was founded in 2006, and since regional management was taken over in 2013, the RE/MAX network has grown on solid principles, reaching over 75 offices and 1,000 agents in 2023. The RE/MAX franchise is a system through which entrepreneurs learn in detail how to run a real estate business, then receive the tools needed to run it successfully, along with ongoing support in marketing, training, business development, technology and legal matters from teams specialized in these areas and external partners. ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-industry.svg) Industry: Real Estate ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-size.svg) Size: Enterprise ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-location.svg) Location: Romania ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-use-case.svg) Use Case: Increase Traffic, Increase Leads, Inbound Marketing Solutions Partners, Boost Sales, Better Contact Management, Company Data Integration, Integrations, Sales and Marketing Alignment ![](https://www.beans-united.ro/hubfs/raw_assets/public/Beans%20United%202026/images/case-studies-2026/company-overview/icon-products.svg) Products: Marketing Hub Professional, Legacy Sales Hub Professional, CMS Hub **24%** increase in number of clients **114%** Conversion rate **100%** Better Sales & Marketing alignment ![remax](https://www.beans-united.ro/hs-fs/hubfs/2026/remax.webp?width=443&height=180&name=remax.webp) [Introduction](https://www.beans-united.ro/en/case-studies/remax#intro) [Inbound Marketing](https://www.beans-united.ro/en/case-studies/remax#campanii-inbound) [Sales–marketing alignment](https://www.beans-united.ro/en/case-studies/remax#aliniere) [Segmentation and qualification](https://www.beans-united.ro/en/case-studies/remax#segmentare) [Reports](https://www.beans-united.ro/en/case-studies/remax#rapoarte) [Integrations](https://www.beans-united.ro/en/case-studies/remax#integrari) [Other activities](https://www.beans-united.ro/en/case-studies/remax#activitati) ## Introduction In 2017, RE/MAX was looking for a long-term marketing partner to help grow its real estate franchise network in Romania by generating qualified sales leads. After starting its partnership with Beans United and implementing HubSpot, RE/MAX applied an inbound marketing strategy, with personalized tactics throughout the “buyer’s journey”, to acquire new customers and achieve its goals of lead generation, traffic growth and marketing–sales alignment. - **Customer acquisition:** Lead generation plan, PPC campaigns, A/B testing for personalized landing pages, smart content rules for landing pages and emails, CTAs. - **Traffic growth:** SEO, Blog Lead nurturing strategy and workflow management: long-term email nurturing for contacts in the awareness stage - **Lead scoring,** to identify contacts that haven’t yet progressed through the marketing funnel, in order to convert them into sales-qualified leads. Inbound marketing ## Inbound marketing campaigns for lead generation To attract potential entrepreneurs to invest in the RE/MAX franchise, we proposed and implemented inbound marketing campaigns built around the main pain points of the Buyer Personas identified for RE/MAX. We created downloadable premium content (eBooks, videos, market research studies) addressing different stages of the sales funnel and promoted it to specific audiences through PPC campaigns. Prospects landed on landing pages created in HubSpot and clicked specific Call-to-Actions to download the premium materials, which answered their needs in the Awareness stage. Afterwards, leads were targeted with remarketing ads featuring a “bottom of the funnel” offer focused on conversion. Leads who downloaded the premium content were enrolled in a dedicated lead nurturing flow using HubSpot workflows, receiving a series of emails designed to move them to the Consideration/Close stage. Sales–marketing alignment ## Sales and marketing alignment: moving from multiple products to a unified marketing and sales platform Marketing and sales processes are aligned in HubSpot, which allowed us to achieve 100% HubSpot adoption by both the marketing and sales teams. Here’s how we do it: - The “Always Be Helping” approach - Inbound Marketing and Sales Enablement - Seamless, automated transitions - Consistent, personalized messages - Timely engagement - HubSpot – a single source of truth Segmentation and qualification ## Segmenting and qualifying prospects Leads attracted from all marketing campaigns are assigned to “deal owners” using hidden fields and custom properties in HubSpot forms. For the marketing-to-sales handoff, we used HubSpot Workflows and internal notifications to assign the right “deal owner”. When a marketing lead is sent to the sales CRM, the salesperson is notified and has all the information needed for a proper sale. Reports ## Custom reports For reporting, we use data from the website, from campaign landing pages and from social media. **Report examples:** - Franchise deal funnel - Franchise deal data and scores - Franchise deal source - Franchise deal stage - Closed-lost reasons for lost deals ![img-midd](https://www.beans-united.ro/hubfs/2023/pagina-studiu-caz-remax/img-midd.svg) Integrations ## HubSpot integrations - Whatsapp - Zoom - Survey Monkey - Typeform Other activities ## Other activities with HubSpot - Social media integration (Facebook, LinkedIn, Google, YouTube, Instagram) for posting, analysis, monitoring and ad results. - Ongoing optimization of marketing–sales processes - Continuous maintenance of the HubSpot account ![Ecaterina Roșca](https://www.beans-united.ro/hubfs/2023/pagina-studiu-caz-remax/kati-remax-v3.png) *"The partnership with Andreea Moisa and the Beans United team was the best choice for developing and implementing RE/MAX’s online marketing strategy.* *Throughout almost 6 years of collaboration, the Beans United team has shown professionalism, efficiency and promptness, regardless of the challenges encountered.* *These are the reasons why I recommend them to anyone who wants truly remarkable results."* **Ecaterina Roșca** Chief Marketing Officer, RE/MAX ROMANIA Contact ## Do you have growth goals for your company? 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